Director Kevin Fitzgerald and his production team faced a multitude of technical challenges when shooting this spot. First, devising a pressure-activated pedal to trigger the drums with the vehicle’s wheels, then analyzing how to place the drums in order to compose the music they were looking for and finally the challenge of precisely driving the course. Fitzgerald notes, “The placement of the drums was a mathematical thing—it literally broke down into fractions of a second.” With a combination of expertly timed musical beats and meticulous driving skills, Fitzgerald wields fierce precision with the new Lexus IS.
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The “homeless dude” featured in this Menomena “Dirty Cartoon” video has already hit it big as he managed to make an appearance on the video’s television debut on the Jimmy Fallon show recently.
Credits:
Production Co: Rabbit
Director: Trevor McMahan
Editor: Kelly Brickner
VFX: Amalia Luyet
Drum Coach, Makeup: Blaine Kneece
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Bicoastal Rabbit directing team + jacksonkarinja morphs an entire city into a living skate park in the new 2-minute, live-action trailer “Transform” (Director’s Cut) for Ubisoft’s new Shaun White Skateboarding out of Cutwater, San Francisco. The film follows a group of pro skaters including Johnny Layton, ripping through a cityscape that shape-shifts into a series of ramps, rails and ledges. Endorsed by the famed redheaded snowboarder/skater and slated for a fall release, the buzz is already building with a dedicated website and Facebook page.
Click HERE to see the spot.
Rabbit crew preps for live skating shots.
Skaters waiting for their action shots.
Prepping for a stair grind.
Tricks on the roof.
Making the building ready for skating.
Heading down the half pipe.
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Tags: +jacksonkarinja, Cutwater, Rabbit, San Francisco, Shaun White, Skateboarding, Ubisoft, video game
Brent Harris: A SHOTS Contender
It’s a bird, it’s a plane… No it’s a giant, pretty lady puppet walking along a highway.
Director Brent Harris brought humanity to the moving process in the visually poetic “Big Move” :70 for Mayflower, out of Grey Worldwide, NY. The cinematic spot features a 20-ft animatronic puppet, showing us the care and attention to detail paid by Mayflower, whether moving across the country or down the street.
http://www.shots.net/video_detail_css.asp?id=44992#anch_top
For more on the making-of this visual spot, click here.
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Tags: Brent Harris, Cannes, Mayflower, Rabbit, The Character Shop
Go to the article here.
The Best Work You May Never See: United Moving Services “Clipboard”
Trevor McMahan of Rabbit directed this in-your-face spot out of Grey, NY. A professional spokesman poses rhetorical multiple choice questions regarding how we would ideally want our next move to go. We then get an eyeful of what could happen if our relocation doesn’t go as planned, replete with devilish raccoons and a well-placed fire.
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Tags: Grey, Rabbit, Trevor McMahan, United Moving
Professional puppeteers in Mayflower guise “move” Audrey
Rabbit director Brent Harris creates poetry in motion in recent work for Mayflower out of Grey, NY. Brought to life by The Character Shop, Audrey is actually a 20 foot tall marionette. Check out the making-of to learn more about how the award-winning puppet master met the challenge of creating the giant girl imbued with a sense of innocence, beauty, and grace.
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Tags: Brent Harris, Cannes, Grey, Mayflower, Rabbit, The Character Shop
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Recent Entries
- Behind the Scenes with Rabbit’s Kevin Fitzgerald on Lexus’ “Music Track”
- Rabbit Director Trevor McMahan Shoots a “Homeless Dude” to Fame in Menomena Video
- Behind the Scenes: Shaun White “Transformation”
- Brent Harris: A SHOTS Contender
- United “Clipboard” Tops SHOOT’s List
- Meet Audrey from Mayflower “Big Move”
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